Improving Page Rank for a Blog Post - A Case Study

Learn some of the key actions to improve a page's SEO and page rank - website speed, formatting, search console and more.

How to Create Jump Links in Ghost & Substack

Jump links allow you to link straight to sections in your posts - allowing you to turn your blog into a network of connected ideas.

Protecting Your Online Writing

Many platforms like Substack and LinkedIn are quietly using your writing to train LLMs. Learn how to take back control.

Digging up Stories

There's a YouTuber I like called Van Neistat. He's one brother of the Neistat Brothers. The other brother is Casey. Casey Neistat. Here's a link to Van Neistat's YouTube Channel - The Spirited Man. In it he explores his "analog, self-reliant

A Survival Guide to SEO for Blogs and Bilingual Blogging

Substack or Ghost for blogging? I cover the trade-offs, from building a following to SEO capabilities.

SEO for writers, creatives and arts organisations

This section on digital writing will have a few posts on SEO (Search Engine Optimisation) in it, because I think it's within everyone's grasp (writers, artists, arts organisations and so on) to learn enough SEO to be able to take care of their own websites. This

Where will young writers learn their craft in the age of AI.

I have been thinking of the impact of AI on young people as they leave school or Further Education and look for work in the creative industries.

The Jagged Lifestyle

Writing is, to borrow a turn of phrase from musician Tal Wilkenfeld, a ‘jagged lifestyle’. How can you continue creating work in the face of all the challenges?

Getting to the Centre of the Play: A Conversation with Katherine Mendelsohn

Katherine Mendelsohn, dramaturg and translator, joins me to talk about getting to the centre of the play. With experience at the Traverse, the RSC, and the Royal Court, Katherine shares insights into how plays are developed — ideas that changed how I think about writing.

The Joy of Blogging

A look at blogging platforms from micro-blogging to newsletter sites like Substack and Ghost. Also, the benefits of self-hosting and tools like Google Search Console.