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Iain F Macleod

Iain F Macleod

📍 The Isle of Skye http://www.iainfmacleod.com

SEO for writers, creatives and arts organisations

This section on digital writing will have a few posts on SEO (Search Engine Optimisation) in it, because I think it's within everyone's grasp (writers, artists, arts organisations and so on) to learn enough SEO to be able to take care of their own websites. This

Where will young writers learn their craft in the age of AI.

I have been thinking of the impact of AI on young people as they leave school or Further Education and look for work in the creative industries.

The Jagged Lifestyle

Writing is, to borrow a turn of phrase from musician Tal Wilkenfeld, a ‘jagged lifestyle’. How can you continue creating work in the face of all the challenges?

Getting to the Centre of the Play: A Conversation with Katherine Mendelsohn

Katherine Mendelsohn, dramaturg and translator, joins me to talk about getting to the centre of the play. With experience at the Traverse, the RSC, and the Royal Court, Katherine shares insights into how plays are developed — ideas that changed how I think about writing.

The Joy of Blogging

A look at blogging platforms from micro-blogging to newsletter sites like Substack and Ghost. Also, the benefits of self-hosting and tools like Google Search Console.

The Blogger's Guide to the Galaxy

A simple glossary of terms for bloggers to do with the web and AI and stuff, beamed straight to your planet.

The play development process in the UK

Exploring how scripts are developed for UK theatre, the role of the dramaturg, and how they support writers in shaping new plays.

Figuring out Writing Productivity

I was lucky enough to work with crime writer Peter May on a soap opera many years ago. He had, for some reason, a baseball bat in his office. I never saw him play baseball.

How I card a story.

Carding is a great technique to work out your story in miniature before writing scenes. As Hitchcock said 'First we write the screenplay, then we add the dialogue'.

Our touch on this world is light.

The scientist Richard Feynman said "The prize is the pleasure of finding the thing out, the kick in the discovery...". There are constant exhortations to do more, show more. But doing the work just for yourself is equally as valid.